is an upcoming brand from Belgium that was born through the mixture of music and fashion. The creative synergy between both elements has contributed to the brand’s vision.

Created in 2017, is a brand that bridges the United States and Europe.

The creator Emanuel Ricci is a designer and a artistic director who worked with artists such as JuiceWrld, Playboi Carti, Gunna and many others. 

In the USA he’s affiliated to Young Thug and his label YSL Records. He’s known Young Thug since 2014. 

Emanuel coming from Europe networked his way up in the rap scene of Atlanta, and more widely in the United States. Artists such as Post Malone, Young Thug, Gunna, Juice WRLD, Playboi Carti, Lil Pump and SmokePurpp, Young Nudy, Danileigh support his brand.

He has a close relationship with most of the artist that wear the brand. With such backing from the Atlanta rap scene it has put his brand in a good position in the American market with doing multiple pop up stores in the USA, Europe and even Asia.